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What The Press Have Said About Us:



WFAA, Aug-21, 2021

Want to be inside a video game? Electric Gamebox puts you there

Ian King, Sky News; Jun-23, 2021

Electric Gamebox Founder Will Dean on the Ian King Show

Julia Gray, Morning Brew; Jun-11, 2021

Startup Electric Gamebox wants to bring gaming to malls

Bea Mitchell, Blooloop; Jun-11, 2021

Electric Gamebox raises $11m to revive retail with gaming pods

Naomi Ackerman, Evening Standard; Jun-10, 2021

Tough Mudder founder Will Dean on expanding his new business and avoiding the ‘second album problem’

Dean Takahashi, Venture Beat; Jun-10, 2021

Electric Gamebox raises $11M to build gaming pods to revive retailers

Madeline Mussen, MyLondon; May-23, 2021

‘I tried out London’s craziest gaming experience and laughed so hard I nearly wet myself’

Joe Mackertich, TimeOut; May-19, 2021
This immersive retro game thingy looks downright fun

Hope Woolston, Essex Live; May-13, 2021
We reviewed Lakeside’s ‘retro’ Electric Gamebox before it opens on May 17 and it left us mesmerised


Zoe Mutter, AV Interactive; Dec-21, 2020

Electric Experience

Chris Fox, BBC Click; Dec-13, 2020
Electric Gamebox booths bring group gaming to the high street

Charlotte Coates,; Sep-14, 2020
Electric Playbox: using immersive entertainment to bring people closer together

Emily Heward, Manchester Evening News; Aug-3, 2020
Inside Manchester Arndale’s new gaming attraction Electric Playbox


Sarah Butler, The Guardian; Dec-24, 2019
Tough Mudder co-founder gets 9m for Electronic Theatre gaming venture

Jonathan Ford, Financial Times; Dec-9, 2019
Will Dean: Tough Mudder experience spurs teamwork

Jo Ruddock, Installation International; Dec-5, 2019
Making screen time social with Electronic Theatre

Paul Sawyers, Venture Beat, Oct-18, 2019
Electronic Theatre brings immersive group gaming to physical rooms

Rob Le Mare, The Evening Standard; Oct-17, 2019
Tough Mudder Founder launches Immersive Video Game Experience in London

The Nudge; Oct-14, 2019
Interactive Arcade Gaming Upgraded [paywall]

Peter Evans, The Sunday Times; Oct-13, 2019
Tough Mudder founder Will Dean dives into new game venture with Electronic Theatre