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We are Electric Gamebox

With a vision to build the platform for immersive entertainment, we use best-in-class technology to create immersive digital adventures to share with friends and family. Founded by Will Dean, the man behind Tough Mudder, and David Spindler, who conceived and launched the Tough Mudder Bootcamp franchise, Electric Gamebox is founded on the belief that technology should bring people together versus driving them apart.


Our mission is to reinvent how we play video games. Electric Gamebox was founded on the belief that play is about much more than just having fun. Shared play in particular has the power to bring us together, create bonds and remind us of what it means to be human. We’re challenging the ever-increasing issue of social isolation caused by technology and flipping it on its head. We’re aspiring to make technology work for us collectively, using it to create social experiences that foster positively impactful habits.


P.S. If you notice some Playbox references in our video, please be kind. We’ve just rebranded as Electric Gamebox and videos will be updated in time. We’re still a great franchise partner. 😄

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  • The Opportunity

    Fast-paced, dynamic business? Opportunity to make significant returns, fully supported? Check, check. What are you waiting for?

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  • Our Process

    We are fast and focussed and want our application process to be the same. But we also know that certain steps can't be missed out.

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  • FAQS

    Got a burning question about franchising with us? Head over here to check-out some common FAQs.

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The Experience

We’re mixing up socialising with something a little different, offering immersive group gaming with friends or family. Suitable for all over 8 years of age, Electric Gamebox invites customers to step into the Gamebox.


Enter an interactive digital room featuring projection mapping, touch screens, motion tracking and surround sound, to enjoy a hyper-immersive, 60 minute game for up to 6 people (per Gamebox). Whether customers choose to be graded by aliens, search for rare martian minerals or save the Queen’s corgis, at Electric Gamebox, we bring people together through shared play and a mission to reinvent how we play video games.


Digitally enabled experiences and competitive socialising are a fast-growing sector which is fun, social and has broad appeal.


The Electric Gamebox concept appeals to a broad audience profile: families, friends, couples, young professionals, corporates, and tourists. These groups are complementary with diverse booking patterns which co-exist naturally to promote high capacity.


By focusing on the experience and stripping away the higher risk, higher resourcing of a food and beverage offering, an Electric Gamebox franchise is the perfect way to own a proven business in this sector with reduced risk, low operating expenses and high margin.


Furthermore, the Electric Gamebox content model means you benefit from the development and unveiling of new games on a more frequent basis (when compared with physical Escape Rooms, for example) meaning a calendar of new releases without the need to understand or develop the technology yourself. This model drives high repeat rates of customers returning to play new content.

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